In Midlothian we have just started a social media presence. We have a number of admins within the team and post from a generic account rather than as individuals however we identify ourselves when messaging people. We avoided going down the route of lots of separate groups for social media. Our Adults and Families page is the better developed bit as a couple of us are keen users of social media and digital technology generally.
We also have a twitter feed and a word press blog. The blog needs a bit more focus and some regular contributions. We have a number of partners in the local area that are now sharing and liking our events and posts and this is helping with the reach of the posts.
If you want to have a look, then check us out here:https://www.facebook.com/LLEMidlothian/