Project Title: Framing Addiction: Media Representations And The Impact On Societal Perceptions In Glasgow, Scotland (2019–2025)
This research was submitted by Thomas Delaney for their BA (Hons) Community Development Research project at the University of Glasgow, The School of Education in June 2025.
Summary extract
Why This Research Matters:
Between 2019 and 2025, Glasgow experienced a deepening public health crisis linked to drug-related deaths and the growing stigma surrounding addiction. Often referred to as the “Drug Capital of Europe”, Glasgow has consistently recorded the highest number of drug-related deaths in Scotland, a trend reflecting both systemic failures and social despair. During this period, media headlines, political commentary, and public debates significantly influenced how the public understands addiction and perceives people who use drugs (PWUDs). This research examines how the media frames addiction in Glasgow and how these portrayals impact public attitudes, policy decisions, and the lived experiences of those affected.
What was Asked:
The central question was: “How does the media in Glasgow portray addiction and its consequences?”
Three sub-questions guided the research:
1. “What are the dominant media narratives around addiction?”
2. “How do these narratives influence public perception and stigma?”
3. “How can we respond through community development?”